Advanced methodology and techniques for developing 3D digital models that are compelling, unique, and relevant in the creative process of Industrial Design. Students are taught the iterative power of digital model creation and how to leverage computer technology to rapidly generate varied and alternative solutions to design problems. Students learn the skills needed to digitally communicate, surfaces, forms, textures, materials, space, light, environments, figures, assemblies, etc., effectively and directly in formal and informal working presentations. Course materials help students gain confidence and fluency with digital modeling media and hardware in order to intuitively and analytically craft models and animations that form a narrative of their design process. Students also begin to strategically integrate 3D digital technology as part of the larger curriculum relative to studios and support classes. In addition to traditional methods, students will be encouraged to look beyond current conventions to find new means of creating digital artifacts.